In July 2003, Sheena Iyengar was appointed as the first Sanford C. Bernstein & Co. Associate Professor of Leadership and Ethics at Columbia Business School. A member of the Management Division faculty since 1998, Iyengar teaches courses on organizational behavior, including Leadership and Entrepreneurial Creativity and Managerial Decision Making. Her research focuses on the impact of choice on consumer and employee decisions.
About the Researcher(s)

Sheena Iyengar
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School, and a world expert on choice and decision-making. Her book The Art of Choosing received the Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the New York Times, Wall Street Journal, and The Economist as well as in popular books, such as Malcolm Gladwell’s Blink and Aziz Ansari’s Modern Romance.