How Will Traditional Holiday Sales Days Fare this Year?
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Mentioned Faculty
Kinshuk Jerath
Arthur F. Burns Professor of Free and Competitive Enterprise; Chair of the Marketing Division
Marketing Division
Kinshuk Jerath
Arthur F. Burns Professor of Free and Competitive Enterprise; Chair of the Marketing Division
Marketing Division
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.
