Kinshuk Jerath
- Arthur F. Burns Professor of Free and Competitive Enterprise; Chair of the Marketing Division
- Marketing Division

- Areas of Expertise
- Artificial Intelligence (AI), Data & Business Analytics, Marketing, Marketplace Design, Media
- Contact
- Office: 943 Kravis
- E-mail: [email protected]
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research. He is an Associate Editor at Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Journal of Retailing, a Senior Editor at Production and Operations Management, and serves on the editorial boards of several other top-tier journals including Marketing Science. He has been nominated by the Marketing Science Institute (MSI) as a Young Scholar in 2013 and as a Scholar in 2018, and has received research award grants from Amazon, Google, Adobe and other companies and institutes, including MSI. At Columbia Business School, Professor Jerath teaches courses on Digital Marketing, Frontiers of Retailing and Customer Management. He has consulted for Fortune 500 companies, has served as an expert in several high-profile legal cases, and sits on the advisory boards of multiple startups. He received a B.Tech. degree in Computer Science and Engineering from the Indian Institute of Technology Bombay and a Ph.D. degree in Operations and Information Management from the Wharton School of the University of Pennsylvania. Prior to being at Columbia, he was on the faculty of the Tepper School of Business at Carnegie Mellon University.
- Education
-
B.Tech., Indian Institute of Technology Bombay, 2003; Ph.D., Wharton School, University of Pennsylvania, 2008
- Joined CBS
- 2013
All Activities
Online Shopping Insights: “Sponsored” Product Listings Actually Improve Buying Experience
Is There Such a Thing as a Bad Ad?
New Frontiers in Retail: Thriving at the Center of Retail Innovation
Balancing Act: Consumers Are Willing to Sacrifice Privacy to See Fewer Digital Ads, According to New Columbia Business School Research
DRO PhD students accept faculty positions at UCLA, UNC, and Imperial College London
- Case ID
- 170508
Measuring ROI on Sponsored Search Ads
How should companies measure ROI for paid search ads?
- Case ID
- 170507
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?