Authors Marcel Goic, Kinshuk Jerath , and Kirthi Kalyanam Format Working Paper Publication Date January 1, 2014 Full Citation Goic, Marcel, Kinshuk Jerath , and Kirthi Kalyanam. Marketing Attribution in a Multichannel Customer Relationship Setting. January 01, 2014.
Full Citation Goic, Marcel, Kinshuk Jerath , and Kirthi Kalyanam. Marketing Attribution in a Multichannel Customer Relationship Setting. January 01, 2014.