Losses. Loom. Large. And That, in Short, Explains Your Loss Aversion.
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Mentioned Faculty
Ran Kivetz
Philip H. Geier Jr., Professor of Marketing
Marketing Division
Ran Kivetz
Philip H. Geier Jr., Professor of Marketing
Marketing Division
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science and political psychology through the lens of behavioral economics and decision research.
