Reese's New Peanut Butter Cup Is (Almost) All Peanut Butter
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Mentioned Faculty
Silvia Bellezza
Associate Professor of Business
Marketing Division
Silvia Bellezza
Associate Professor of Business
Marketing Division
Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury).
