Silvia Bellezza
- Associate Professor of Business
- Marketing Division
- Areas of Expertise
- Brand and Product Management, Consumer Behavior, Marketing
- Contact
- Office: 945 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.
Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the Sustainable Marketing elective to MBA and Executive MBA students.
- Education
-
Doctor of Business Administration – Marketing, Harvard Business School, USA, 2015; Master of Business Administration, IESE, Spain, 2008; Bachelor of Science – Economics, LUISS University, Italy, 2003
- Joined CBS
- 2015
All Activities
Insight into the Sustainable Fashion Industry with Federico Marchetti
The Newest Symbol of Status and Wealth: Showing Distance
New Research Explains Why High-End Consumers Adopt Lowbrow, Low-End Tastes
Leadership Lessons from a Pair of Socks
Consumers Become Careless with Possessions as Soon as Product Upgrades Are Available, Says Research from Columbia Business School
- Case ID
- 240508
Marketing Sustainability at General Motors
What are General Motors’ next strategic steps to increase EV adoption and move toward a net-zero 2050?
- Case ID
- 240507
Sustainable Luxury
- Case ID
- 240506
Allbirds: Can the Sustainable Shoe Company Reinvigorate the Brand?
How can Allbirds turn around its lackluster market performance by sharpening its position within the sustainable apparel industry?
- Case ID
- 240505
Vintage Consumption
- Case ID
- 240503
Defining Sustainable Marketing and Related Concepts
- Case ID
- 220502
Chirpin' Tavern's Coupon Promotion
What model should the owner of a New York restaurant use to assess the value of its coupon promotion program?
- Case ID
- 220501
How to Design a Product Survey
What are the steps to developing a high quality product survey in advance of launching a new product?