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  1. Directory
  2. Faculty
  3. Silvia Bellezza

Silvia Bellezza

Associate Professor of Business
Marketing Division
Silvia Bellezza
Areas of Expertise
Brand and Product Management, Consumer Behavior, Marketing
Contact
Office: 945 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.

Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the Sustainable Marketing elective to MBA and Executive MBA students.

Education
Doctor of Business Administration – Marketing, Harvard Business School, USA, 2015; Master of Business Administration, IESE, Spain, 2008; Bachelor of Science – Economics, LUISS University, Italy, 2003
Joined CBS
2015

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Bellezza, Silvia
. “Distance and Alternative Signals of Status: A Unifying Framework.”
Journal of Consumer Research
vol.
50
, no.
2
(July 01, 2023):
322
-
342
.
Explore Further about Distance and Alternative Signals of Status: A Unifying Framework
Download PDF on Distance and Alternative Signals of Status: A Unifying Framework
Journal Article
Bellezza, Silvia and Anne Wilson (equal authorship)
. “Consumer Minimalism.”
Journal of Consumer Research
vol.
48
, no.
5
(February 01, 2022):
796
-
816
.
Explore Further about Consumer Minimalism
Download PDF on Consumer Minimalism
Journal Article
Sun, Jennifer, Silvia Bellezza , and Neeru Paharia
. “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption.”
Journal of Marketing
vol.
1
, (April 14, 2021):
28
-
43
.
Explore Further about Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
Download PDF on Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
Journal Article
Bellezza, Silvia and Jonah Berger
. “Trickle-Round Signals: When Low Status Is Mixed with High.”
Journal of Consumer Research
vol.
47
, (January 01, 2020):
100
-
127
.
Explore Further about Trickle-Round Signals: When Low Status Is Mixed with High
Download PDF on Trickle-Round Signals: When Low Status Is Mixed with High
Journal Article
Keinan, Anat, Silvia Bellezza , and Neeru Paharia
. “The Symbolic Value of Time.”
Current Opinion in Psychology
vol.
26
, (April 01, 2019):
58
-
61
.
Explore Further about The Symbolic Value of Time
Download PDF on The Symbolic Value of Time
Journal Article
Bellezza, Silvia, Neeru Paharia, and Anat Keinan
. “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol.”
Journal of Consumer Research
vol.
44
, (June 01, 2017):
118
-
138
.
Explore Further about Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
Download PDF on Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
Journal Article
Bellezza, Silvia, Joshua Ackerman, and F. Gino
. “"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions.”
Journal of Marketing Research
vol.
54
, (March 01, 2017):
768
-
784
.
Explore Further about "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions
Download PDF on "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions
Journal Article
Baucells, Manel and Silvia Bellezza
. “Temporal Profiles of Instant Utility During Anticipation, Event, and Recall.”
Management Science
vol.
63
, (March 01, 2017):
729
-
748
.
Explore Further about Temporal Profiles of Instant Utility During Anticipation, Event, and Recall
Download PDF on Temporal Profiles of Instant Utility During Anticipation, Event, and Recall
Journal Article
Bellezza, Silvia and Anat Keinan
. “Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride.”
Journal of Consumer Research
vol.
41
, (August 01, 2014):
397
-
417
.
Explore Further about Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride
Download PDF on Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride
Journal Article
Bellezza, Silvia, F. Gino, and Anat Keinan
. “The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity.”
Journal of Consumer Research
vol.
41
, (June 01, 2014):
35
-
54
.
Explore Further about The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
Download PDF on The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
  • Courses
  • Case Studies
Course
B8654: Sustainable Marketing
View Course on Sustainable Marketing
Course
B7654: Sustainable Marketing
View Course on Sustainable Marketing
  • Awards & Honors
  • In the Media
  • Articles
In the Media

As Recession Fears Rise, ‘No Buy’ Takes on New Urgency

The New York Times
In the Media

'I'm Good, Just Busy:' an Essay on Our Harsh Reality of Time Poverty

Vox Magazine
In the Media

Real Health Podcast: Busy and Wrecked with Dermot Whelan

Irish Independent
In the Media

How Sport Achieved Global Domination — and the Luxury Brands That Followed in Pursuit of Gold

Country Life
In the Media

The Wealthy 1% Are Turning to New Status Symbols That Can’t Be Bought—and It’s Hurting Dior, Versace, and Burberry

Fortune
In the Media

The More This Rolex Costs, the More You Want It. Here's Why

Wired
In the Media

How Busyness Became the New Status Symbol

TIME
In the Media

How Busyness Became the New Status Symbol

Time
In the Media

The Outside View: Status in Flux, the Power of Distance

Women's Wear Daily
In the Media

Sorry, Too Busy! Why It’s so Hard to Get Together Right Now

The Wall Street Journal
In the Media

Beware a Culture of Busyness

Harvard Business Review
In the Media

How Becoming a Long-Term Thinker Will Significantly Improve Your Life and Career

Forbes
In the Media

Watches and Music: A Harmonious Match

The New York Times
In the Media

The Cult of Busyness

Vice
In the Media

Reese's New Peanut Butter Cup Is (Almost) All Peanut Butter

The New York Times
In the Media

Why Is Gratitude so Elusive?

Psychology Today
In the Media

Why We're All So Worried About Having Too Little Time

Time
In the Media

Use This Simple Psychological Trick if Productivity Culture Has Made It Impossible for You to Relax

Fast Company
Article

Insight into the Sustainable Fashion Industry with Federico Marchetti

Read More about Insight into the Sustainable Fashion Industry with Federico Marchetti
Article

The Newest Symbol of Status and Wealth: Showing Distance

Read More about The Newest Symbol of Status and Wealth: Showing Distance
Article

New Research Explains Why High-End Consumers Adopt Lowbrow, Low-End Tastes

Read More about New Research Explains Why High-End Consumers Adopt Lowbrow, Low-End Tastes
Article

Leadership Lessons from a Pair of Socks

Read More about Leadership Lessons from a Pair of Socks
Article

Consumers Become Careless with Possessions as Soon as Product Upgrades Are Available, Says Research from Columbia Business School

Read More about Consumers Become Careless with Possessions as Soon as Product Upgrades Are Available, Says Research from Columbia Business School
  • CaseWorks
Case ID
240508

Marketing Sustainability at General Motors

What are General Motors’ next strategic steps to increase EV adoption and move toward a net-zero 2050?

View Case on Marketing Sustainability at General Motors
Case ID
240507

Sustainable Luxury

View Case on Sustainable Luxury
Case ID
240506

Allbirds: Can the Sustainable Shoe Company Reinvigorate the Brand?

How can Allbirds turn around its lackluster market performance by sharpening its position within the sustainable apparel industry?

View Case on Allbirds: Can the Sustainable Shoe Company Reinvigorate the Brand?
Case ID
240505

Vintage Consumption

View Case on Vintage Consumption
Case ID
240503

Defining Sustainable Marketing and Related Concepts

View Case on Defining Sustainable Marketing and Related Concepts
Case ID
220502

Chirpin' Tavern's Coupon Promotion

What model should the owner of a New York restaurant use to assess the value of its coupon promotion program?

View Case on Chirpin' Tavern's Coupon Promotion
Case ID
220501

How to Design a Product Survey

What are the steps to developing a high quality product survey in advance of launching a new product?

View Case on How to Design a Product Survey

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