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When it comes to climbing the charts, research suggests that it pays to be different. From Brenda Lee to Beyoncé, here’s how the top songs stood out from the crowd.
Mentioned Faculty
Michael Mauskapf
Michael Mauskapf is an Assistant Professor of Management at Columbia Business School, where he studies the dynamics of creativity, innovation, and success in cultural markets, especially the music industry. His research has been published in the American Sociological Review, Academy of Management Review, and the Academy of Management Best Paper Proceedings, and it has been featured in a number of popular press outlets, including ABC News, BBC News, The Economist, New York Post, NPR, and Quartz. Michael is a graduate of the University of Pennsylvania (B.A.