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  3. Jeremy Korst

Jeremy Korst

Adjunct Assistant Professor of Business
Marketing Division
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Contact
Office: 570 Kravis
E-mail: [email protected]

Jeremy Korst is an entrepreneur and leading advisor, author, and speaker on the topics of strategy, innovation, tech adoption, leadership, and AI. He is the founding co-author of the Wharton School's annual Enterprise AI Adoption Study, one of the most widely cited studies on AI adoption, now in its fourth year. Jeremy is a regular contributor to Harvard Business Review and has been featured in outlets such as the Wall Street Journal, Business Insider, and Fast Company. He is an Adjunct Assistant Professor at Columbia Business School and a Lecturer at The Wharton School, University of Pennsylvania.

Jeremy is the founder and CEO of Mindspan Labs, an innovative AI strategy consultancy and incubator that partners with organizations to drive successful AI adoption and transformation. He is also a partner at GBK Collective, a strategic insights and analytics consultancy that serves global brands. He is active in the early-stage space and has served as a board member and advisor for multiple companies, including Mint Mobile, Shoelace Wireless, Oleria, Rarefied Bioscience, and Boomcloud 360. 

Prior to these roles, he was Executive Vice President & CMO at Avalara Inc., where he prepared the company for its successful IPO. Previously, he was General Manager, Windows Marketing at Microsoft, where he led the global launch of Windows 10 and drove the fastest-ever adoption of Windows. Jeremy was also Vice President & General Manager at T-Mobile, where he led several of the company’s innovation and growth businesses. 

Jeremy received his MBA, with honors, from the Wharton School, and his BA, cum laude, from the University of Puget Sound. He and his family live in the Seattle area, and he is an avid outdoorsman, enjoying hiking, fishing, and all that the Pacific Northwest has to offer.

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B8609: Generative AI for Business
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