Kristen Lane
- Senior Lecturer in Discipline in the Marketing Division
- Marketing Division
- Areas of Expertise
- AI & Transformative Tech, Business & Society, Consumer Behavior, Marketing, Media, Social Impact
- Contact
- Office: 992 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Kristen Lane is a faculty member in the Marketing Division at Columbia Business School. Her research focuses on the psychology of (mis)information. Specifically, her work examines the social and identity-based processes that drive what people read, believe, and share online. Her findings inform efforts to understand and reduce the spread of misleading and deceptive information.
All Activities
Journal Article
Lane, Kristen and Sidney Levy. “Marketing in the Digital Age: A Moveable Feast of Information.”
Marketing in a Digital World (Review of Marketing Research)
vol. 16,
(January 01, 2019): 13-33.
Journal Article
Reimann, Martin and Kristen Lane. “Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice.”
PLOS ONE
vol. 12,
(January 01, 2017): e0169638.
Course
B5601: Marketing Strategy
Course
B6601: Marketing
This faculty member has no associated Execed courses.
Article
Digital twins stumble on surveys but may pay off in the field: Here’s why
- Case ID
- 270502
Customer Lifetime Value: What’s a Customer Worth?
How much is a customer worth and how should a customer’s value guide marketing decisions?