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  1. Directory
  2. Faculty
  3. Mohamed Hussein

Mohamed Hussein

Assistant Professor of Business
Marketing Division
Mohamed Hussein
Areas of Expertise
Consumer Behavior, Marketing, Media, Policy & Election
Contact
Office: 792 Kravis
E-mail: [email protected]
Links
Personal Website

Dr. Mohamed Hussein is a faculty member in the Marketing Division at Columbia Business School. Using survey experiments, conjoint analysis, and natural language processing techniques, he studies the psychology of persuasion, politics, and the intersection of the two. Dr. Hussein’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Experimental Psychology: General, and Personality and Social Psychology Review. Dr. Hussein has received numerous awards, including an award for excellence in teaching at Columbia and the Ferber Award (Honorable Mention) for the best dissertation-based article.

Before joining Columbia, Dr. Hussein earned his Ph.D. in marketing from Stanford GSB. At Stanford, he was chosen to be a member of the inaugural cohort of the Knight-Hennessy Scholarship. Before Stanford, he worked in economic consulting at Analysis Group and studied economics and mathematics at Middlebury College.

Joined CBS
2024

All Activities

  • Research
  • Teaching
  • Achievements
  • Press
  • Authored Works
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Hussein, Mohamed, Zakary L. Tormala, and S. Christian Wheeler. “Why do people choose extreme candidates? The role of identity relevance.”
ScienceDirect
(Forthcoming).
Explore Further about Why do people choose extreme candidates? The role of identity relevance
Journal Article
Hussein, Mohamed and Rhia Catapano. “When is Political Advocacy Effective? Understanding the Goals and Actors of Political Advocacy.”
Consumer Psychology Review
(Forthcoming).
Explore Further about When is Political Advocacy Effective? Understanding the Goals and Actors of Political Advocacy
Journal Article
Hussein, Mohamed, Courtney Lee, and S Christian Wheeler. “How Do Consumers React to Ads That Meddle in Out-Party Primaries?”
Journal of Consumer Research
vol. 51, no.
6
(July 04, 2024): 1186-1208. doi:
10.1093/jcr/ucae039
Explore Further about How Do Consumers React to Ads That Meddle in Out-Party Primaries?
Journal Article
Hussein, Mohamed and Zakary L. Tormala. “You versus we: How pronoun use shapes perceptions of receptiveness.” (January 01, 2024).
Explore Further about You versus we: How pronoun use shapes perceptions of receptiveness
  • Courses
  • Case Studies
Course
B6601: Marketing
View Course on Marketing
Course
B9621: (PhD) Marketing Research Seminar (Half-Term)
View Course on (PhD) Marketing Research Seminar (Half-Term)
  • Awards
  • Grants
2025

2025 Journal of Consumer Research Ferber Award Finalist (Honorable Mention)

Award Institution:
Journal of Consumer Research

  • In the Media
  • Articles
In the Media

New Jersey House Race Narrows in Final Days

The New York Times
In the Media

The Secret Power of Using ‘We’ during Difficult Conversations

The Wall Street Journal
Article

Why Are Extreme Candidates on the Rise? New Study Suggests Voters' Psychology is to Blame

Read More about Why Are Extreme Candidates on the Rise? New Study Suggests Voters' Psychology is to Blame
Article

There’s No “You” in Team: How a Word Swap Defuses Workplace Conflict

Read More about There’s No “You” in Team: How a Word Swap Defuses Workplace Conflict
Article

Is Open-Mindedness a Liability in Today’s Polarized Politics?

Read More about Is Open-Mindedness a Liability in Today’s Polarized Politics?
Article

Can TikTok Sway Voters? Assessing Social Media and Elections

Read More about Can TikTok Sway Voters? Assessing Social Media and Elections
Article

The Rise of Meddle Ads in Political Campaigns—and Why They’re Backfiring

Read More about The Rise of Meddle Ads in Political Campaigns—and Why They’re Backfiring
  • Articles
  • CaseWorks
This faculty member has no associated CaseWorks cases currently.
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