Jake Reynolds

Jake is a doctoral researcher in Behavioral Marketing at Columbia Business School, specializing in behavior change and green choices, and a lab member at the Stanford University Climate Cognition Laboratory.

Policy & Industry Work: Prior, Jake worked in applied behavioral public policy within the Behavioural Insights Team (the world's first 'Nudge Unit’) across energy, transport, resource and decarbonization policy domains. Jake has developed behavioral policy with the United Nations; the UK Climate Change Committee for Parliament; UK Department for Transport; UK Department for Environment, Farming and Rural Affairs; UK Department for Energy Security and Net Zero, and more. Jake's work has been covered and referenced in news and media outlet the BBC ¹, the Telegraph ^{2 3}, the Guardian ^{4, 5}, the , Forbes ⁶, the Independent ⁷, Washington Post ⁸, the World Bank ⁹, Business Green ¹⁰, OECD publications ¹¹, Sky ¹², UK Parliament ¹³, and UK Government ¹⁴.

Education: Jake graduated Summa Cum Laude from his BA in Behavioral Sciences at the University of Cambridge and from the MSc in Behavior Change at UCL.

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