Professor Sheena Iyengar’s research on choices was featured on NPR’s Day to Day yesterday, April 25. Iyengar discusses whether considering as many choices before making a decision really makes us happier. By questioning the idea that more is always better, Iyengar shows that the more options we have, the less satisfied we tend to be. To hear the NPR report on “The Mechanics of Choice: More Isn’t Always Better,” visit the NPR site.

To learn more about the cutting-edge research being conducted, please visit the Columbia Business School Research website.