AMA-EBSCO-RRBM Award for Responsible Research in Marketing

This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners out of a pool of over 30 nominations. The winning work exemplifies the Seven Principles of Responsible Research that support the general notion of “better marketing for a better world.” 

These principles include:

1. Service to Society: Development of knowledge that benefits business and the broader society, locally and globally, for the ultimate purpose of creating a better world.
2. Valuing Both Basic and Applied Contributions: Contributions in both the theoretical domain to create fundamental knowledge and in applied domains to address pressing and current issues.
3. Valuing Plurality and Multidisciplinary Collaboration: Diversity in research themes, methods, forms of scholarship, types of inquiry, and interdisciplinary collaboration to reflect the plurality and complexity of business and societal problems.
4. Sound Methodology: Research that implements sound scientific methods and processes in both quantitative and qualitative or both theoretical and empirical domains.
5. Stakeholder Involvement: Research that engages different stakeholders in the research process, without compromising the independence of inquiry.
6. Impact on Stakeholders: Research that has an impact on diverse stakeholders, especially research that contributes to better business and a better world.
7. Broad Dissemination: Diverse forms of knowledge dissemination that collectively advance basic knowledge and practice.

Funded via support from the AMA and EBSCO, the award is co-sponsored by the Sheth Foundation and presented in cooperation with Responsible Research in Business and Management (RRBM). Both Distinguished Winners and Winners receive grant money to continue their efforts in the field.