Awarded By:
INFORMS
Award Description:
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.
Awardee

Oded Netzer
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.