Ava Seave
- Adjunct Professor of Business
- Marketing Division
- Contact
- Office: 580 Kravis
- Phone: (212) 2220025
- E-mail: [email protected]
Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a general manager at three media companies: Scholastic Inc., The Village Voice and at TVSM(the country's largest cable listings magazine.) She started her career at Dell Publishing (a division of Doubleday) and as a photography editor for two horticulture magazines. Professor Seave's university teaching experience beyond CBS includes teaching at the Columbia Journalism School and at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. Professor Seave is currently on the non-profit boards of the American Poetry Review and De La Salle Academy.
- Education
-
BA, Brown, 1977; MBA, Harvard Business School, 1982.
- Joined CBS
- 2003
All Activities
- Case ID
- 190505
French News Start-up L'Opinion: Swimming Upstream in Uncertain Times
How can French media start up L'Opinion best support Liberal political policies while simultaneously achieving profitability?
- Case ID
- 150301
Native Advertising: Innovation or Trendy Trap?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
- Case ID
- 140307
Contently: Evolution of a Media Start-Up
What path will lead media start-up Contently to continued success?
- Case ID
- 90318
Scripps Networks' Integration of Recipezaar
Should monetization efforts trump the interests and aesthetic tastes of Recipezaar's members?