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  1. Directory
  2. Faculty
  3. Ava Seave

Ava Seave

Adjunct Professor of Business
Marketing Division
Ava Seave
Areas of Expertise
Media, Strategy
Contact
Office: 580 Kravis
Phone: (212) 2220025
E-mail: [email protected]

Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a general manager at three media companies: Scholastic Inc., The Village Voice and at TVSM(the country's largest cable listings magazine.) She started her career at Dell Publishing (a division of Doubleday) and as a photography editor for two horticulture magazines. Professor Seave's university teaching experience beyond CBS includes teaching at the Columbia Journalism School and at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. Professor Seave is currently on the non-profit boards of the American Poetry Review and De La Salle Academy.

Education
BA, Brown, 1977; MBA, Harvard Business School, 1982.
Joined CBS
2003

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Book
Graves, Lucas, Bill Grueskin, and Ava Seave
. The Story So Far: What We Know About the Business of Digital Journalism. 
New York
:
Columbia University Press
, 2011.
Explore Further about The Story So Far: What We Know About the Business of Digital Journalism
Book
Seave, Ava and Steve Waldman
. The Information Needs of Communities: The Changing Media Landscape in a Broadband Age. 
North Carolina
:
Carolina Academic Press
, 2011.
Explore Further about The Information Needs of Communities: The Changing Media Landscape in a Broadband Age
Book
Knee, Jonathan, Bruce Greenwald , and Ava Seave
. The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. 
New York
:
Penguin
, 2009.
Explore Further about The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
  • Courses
  • Case Studies
Course
B8685: Media and Entertainment: Strategy Consulting Projects
View Course on Media and Entertainment: Strategy Consulting Projects
Course
B7685: Media and Entertainment: Strategy Consulting Projects
View Course on Media and Entertainment: Strategy Consulting Projects
Case Study
Seave, Ava
. French News Start-up L'Opinion: Swimming Upstream in Uncertain Times. 
Columbia CaseWorks
:
Columbia Business School
, 2019.
Explore Further about French News Start-up L'Opinion: Swimming Upstream in Uncertain Times
Case Study
Seave, Ava
. Native Advertising: Innovation or Trendy Trap? 
New York
:
CaseWorks
, 2014.
Explore Further about Native Advertising: Innovation or Trendy Trap?
Case Study
Seave, Ava
. Contently: Evolution of a Media Start-Up. 
New York
:
CaseWorks
, 2014.
Explore Further about Contently: Evolution of a Media Start-Up
Case Study
Seave, Ava
. Scripps Networks' Integration of Recipezaar. 
New York
:
CaseWorks
, 2011.
Explore Further about Scripps Networks' Integration of Recipezaar
  • Awards & Honors
  • In the Media
  • Articles
  • CaseWorks
Case ID
190505

French News Start-up L'Opinion: Swimming Upstream in Uncertain Times

How can French media start up L'Opinion best support Liberal political policies while simultaneously achieving profitability?

View Case on French News Start-up L'Opinion: Swimming Upstream in Uncertain Times
Case ID
150301

Native Advertising: Innovation or Trendy Trap?

What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?

View Case on Native Advertising: Innovation or Trendy Trap?
Case ID
140307

Contently: Evolution of a Media Start-Up

What path will lead media start-up Contently to continued success?

View Case on Contently: Evolution of a Media Start-Up
Case ID
90318

Scripps Networks' Integration of Recipezaar

Should monetization efforts trump the interests and aesthetic tastes of Recipezaar's members?

View Case on Scripps Networks' Integration of Recipezaar

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