Abstract
Innovation in-depth
PI and Report for the World have brought together new research, and case studies and insights from our work supporting independent media across the globe, to create a practical resource.
The Revenue Roadmap introduces the necessary methods and tools to raise questions, discover and identify, test and deliver the most relevant innovations and revenue diversification strategies for your media, in your market.
It discloses a framework set up to give modern publishers the opportunity to change the narrative, redefine how media serve audiences with relevant content and turn a profit in the process. We’ve looked at all stages of the innovation process, from defining your value proposition – what makes you different and useful to potential audiences – to understand and respond to your audience needs, to developing and testing new ideas, including evaluating what resources you need.