By the end of January 2023, ChatGPT had 100 million active users. So how is it that in a recent survey, 45% of Gen Zers and millennials said they had “little or no knowledge” of the technology? Workers risk a lot by not learning to use AI at work, as Columbia Business School professor Oded Netzer confirms, "You will not be replaced by AI but replaced by someone who knows what to do with AI.” Netzer, Arthur J. Samberg Professor of Business and Vice Dean for Research, has previously shared expertise with Business Insider regarding AI, as well as for Entrepreneur.com and The Hustle.
Netzer, like many experts in AI, knows that when used effectively, workers can enhance productivity and enable themselves to do better work using AI. ChatGPT and similar tools can develop schedules, plan trips, create unique narratives, assist in brainstorming, find resources, and break down complicated concepts. Many users are getting familiar with AI outside of work first, even using tools to help them find recipes, reply on dating apps, and play games.
See how anyone can start using AI prompts in their daily lives.
Mentioned Faculty

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office

Oded Netzer
- Arthur J. Samberg Professor of Business
- Marketing Division
- Vice Dean for Research
- Dean's Office
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.