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Variety reporter Naman Ramachandran featured Columbia Business School adjunct professor Sharad Devarajan in coverage of the launch of FaiBLE Media Inc., a Silicon Valley startup co-founded with Dr. Mark Sagar. The article highlights the company’s mission to merge artificial intelligence with storytelling by analyzing the fundamental structures that drive narrative resonance with audiences. Devarajan explained that FaiBLE aims to translate these insights into new creative tools and immersive experiences, signaling a shift in how stories may be developed, tested, and experienced at the intersection of technology and entertainment.
