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Fast Company contributor Maria Papacosta cited influential research by Columbia Business School Professor Sheena Iyengar and her co-author in an article exploring why December often leads to clearer, more decisive leadership choices. Referencing findings from When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?, the piece explains that when individuals are presented with fewer options, they are significantly more likely to take action and feel satisfied with their decisions. Iyengar’s research illustrates how choice overload can paralyze decision-making—offering practical insights for leaders seeking to design environments that encourage focus, commitment, and follow-through.
