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Columbia Business School Professor Silvia Bellezza spoke with Associated Press reporters Isabella O’Malley and Kiki Sideris about the growing trend of artificial flowers—particularly in weddings and events—as a lower-carbon alternative to fresh blooms. Bellezza explained that while faux flowers have traditionally been associated with inauthenticity, improvements in design, durability, and perceived value have made them more appealing to sustainability-minded consumers. She noted that because artificial arrangements can be reused and repurposed, they offer both environmental and economic benefits, reflecting broader shifts toward mindful consumption.
