From:
In episode 386, Sheena Iyengar, an acclaimed author and expert in the science of choice, discusses her upcoming book "Think Bigger," set to be released on April 11. The book addresses the crucial question of how to generate one's best ideas and provides essential tools for fostering creative thinking and making meaningful choices. Drawing on recent advancements in neuro- and cognitive sciences, Iyengar presents practical steps for developing powerful new ideas through an innovative, evidence-backed method refined over the past decade. "Think Bigger" challenges the notion that significant ideas are exclusive to a select few, demonstrating that anyone can harness this method to unlock their creative potential and produce revolutionary ideas.
