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Columbia Business School Professor Bruce Usher was featured in a MarketWatch article by Jillian Berman and Victor Reklaitis examining why the oil industry’s climate change initiatives continue even as the Trump administration rolls back support for green energy. Usher explained that global market forces—not just U.S. policy—are driving long-term investments in decarbonization. He noted that international regulations, shareholder pressure, and the falling cost of clean technologies make it strategically necessary for oil companies to pursue lower-carbon pathways. According to Usher, companies that ignore this transition risk being left behind as the global economy moves toward sustainability.
