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How to Spark Creative Thinking for Innovation

Date Published
April 13, 2023
Section
In the Media
From:
CBS In the News

Sheena Iyengar discusses her book Think Bigger: How to Innovate with hosts Carol Massar and Madison Mills.

Mentioned Faculty

Sheena Iyengar

Sheena Iyengar

S. T. Lee Professor of Business; Chair of Management Division
Management Division
Mentioned On
Bloomberg Businessweek Podcast
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