If You Want to Encourage Creativity, Don’t Brainstorm. There’s a Better Way to Come up with Good Ideas
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Mentioned Faculty
Sheena Iyengar
S. T. Lee Professor of Business
Management Division
Sheena Iyengar
S. T. Lee Professor of Business
Management Division
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School, and a world expert on choice and decision-making. Her book The Art of Choosing received the Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the New York Times, Wall Street Journal, and The Economist as well as in popular books, such as Malcolm Gladwell’s Blink and Aziz Ansari’s Modern Romance.
