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Columbia Business School’s Vicki Morwitz spoke with Newsday about Canada’s decision to outlaw drip pricing and how it compares to Mayor Mamdani’s efforts to crack down on junk fees in New York. Morwitz discussed how hidden or incremental fees influence consumer perceptions, trust, and purchasing behavior, and how regulatory efforts aim to improve price transparency. Her insights highlight the broader behavioral and economic implications of pricing reforms for both businesses and consumers.
