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KIsS Data Success Guide?

Date Published
February 5, 2026
Section
In the Media
Areas of Expertise
Data & Business Analytics Decision Making & Negotiations Marketing
From:
CBS In the News

A Medium article referenced research by Columbia Business School’s Oded Netzer examining how leaders can strike the right balance between data-driven analysis and managerial intuition. Drawing on the study Decisions Over Decimals: Striking the Balance Between Intuition and Information, the piece highlights how overreliance on metrics can obscure strategic judgment, while thoughtful integration of data and experience can improve outcomes. The research offers guidance for organizations navigating increasingly complex, analytics-rich environments.

 

Mentioned Faculty

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
Mentioned On
Medium
Mentioned Research
Decisions Over Decimal: Balancing Intuition and Information
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