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Columbia Business School’s Professor Gita Johar spoke with Fortune about new data suggesting that moral judgment continues to play a central role in voter behavior even among those who support controversial political figures like former Governor Andrew Cuomo. Professor Johar explained that while partisanship and policy alignment matter, voters still weigh moral cues when evaluating public leaders. She noted that individuals often resolve tensions between moral beliefs and political preferences through motivated reasoning, highlighting the complex psychology behind trust, credibility, and public decision-making.
