- Date Published
- Section
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In the Media
- Areas of Expertise
- Business & Society Consumer Behavior Data & Business Analytics Marketing
From:
Ad Age cited Columbia Business School professor Oded Netzer’s study, Polarized America: From Political Polarization to Preference Polarization, in an article examining how political divisions shape consumer behavior and brand strategy. The research highlights how ideological identity increasingly influences purchasing decisions, marketing effectiveness, and audience segmentation.
- Mentioned On
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Ad Age