From:
A Medium article referenced research by Columbia Business School’s Sheena Iyengar and Mark Lepper exploring how an abundance of options can overwhelm decision-makers. Their influential study, When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?, demonstrates that too many choices can reduce satisfaction and discourage action. The article applies these insights to financial decision-making, underscoring how simplifying options may help individuals make clearer, more confident choices.
