Why Fast-Food Fans Flipped out over Wendy's Pricing
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Mentioned Faculty
Vicki Morwitz
Bruce Greenwald Professor of Business
Marketing Division
Vicki Morwitz
Bruce Greenwald Professor of Business
Marketing Division
Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years.
