From:
A Medium article referenced research by Columbia Business School’s Sheena Iyengar and Mark Lepper examining how excessive choice can undermine motivation and performance. Their seminal study, When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?, shows that an overabundance of options can lead to decision paralysis and reduced follow-through. The article applies these findings to workplace productivity, suggesting that too many competing deadlines can discourage action rather than drive results.
