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Mentioned Faculty

Michel Tuan Pham
- Kravis Professor of Business
- Marketing Division
- Research Director
- Center on Global Brand Leadership

Michel Tuan Pham
- Kravis Professor of Business
- Marketing Division
- Research Director
- Center on Global Brand Leadership
Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.