Authors Gavan Fitzsimons and Vicki Morwitz Format Book Publication Date January 1, 2007 Publisher Association for Consumer Research Full Citation Fitzsimons, Gavan and Vicki Morwitz . Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2007.
Full Citation Fitzsimons, Gavan and Vicki Morwitz . Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2007.