Authors Aner Sela, Itamar Simonson, and Ran Kivetz Format Journal Article Publication Date January 1, 2013 Journal Journal of Marketing Research Full Citation Sela, Aner, Itamar Simonson, and Ran Kivetz. “Beating the Market: The Allure of Unintended Value.” Journal of Marketing Research vol. 50, (January 01, 2013): 691-705.
Full Citation Sela, Aner, Itamar Simonson, and Ran Kivetz. “Beating the Market: The Allure of Unintended Value.” Journal of Marketing Research vol. 50, (January 01, 2013): 691-705.