Authors Aner Sela, Itamar Simonson, and Ran Kivetz Format Journal Article Publication Date January 1, 2013 Journal Journal of Marketing Research Full Citation Sela, Aner, Itamar Simonson, and Ran Kivetz . “Beating the Market: The Allure of Unintended Value.” Journal of Marketing Research vol. 50, (January 01, 2013): 691-705.
Full Citation Sela, Aner, Itamar Simonson, and Ran Kivetz . “Beating the Market: The Allure of Unintended Value.” Journal of Marketing Research vol. 50, (January 01, 2013): 691-705.