Authors J. Josko Brakus, Bernd Schmitt , and Lia Zarantonello Format Chapter Publication Date August 1, 2011 Book Cracking the Code Full Citation Brakus, J. Josko, Bernd Schmitt , and Lia Zarantonello. “Brand Experience: Managerial Applications of a New Consumer Psychology Concept.” In Cracking the Code, edited by Steven S. Posavac, Armonk, NY: M.E. Sharpe, 2011.
Full Citation Brakus, J. Josko, Bernd Schmitt , and Lia Zarantonello. “Brand Experience: Managerial Applications of a New Consumer Psychology Concept.” In Cracking the Code, edited by Steven S. Posavac, Armonk, NY: M.E. Sharpe, 2011.