Authors J. Josko Brakus, Bernd Schmitt, and Lia Zarantonello Format Chapter Publication Date August 1, 2011 Book Cracking the Code Full Citation Brakus, J. Josko, Bernd Schmitt, and Lia Zarantonello. “Brand Experience: Managerial Applications of a New Consumer Psychology Concept.” In Cracking the Code, edited by Steven S. Posavac, Armonk, NY: M.E. Sharpe, 2011.
Full Citation Brakus, J. Josko, Bernd Schmitt, and Lia Zarantonello. “Brand Experience: Managerial Applications of a New Consumer Psychology Concept.” In Cracking the Code, edited by Steven S. Posavac, Armonk, NY: M.E. Sharpe, 2011.