Authors Bernd Schmitt and Shu Zhang Format Chapter Publication Date Forthcoming Book Next Practices in Marketing: Brand Management Full Citation Schmitt, Bernd and Shu Zhang. “Brand Identity: Brand Naming Process and Brand Linguistics in an International Context.” In Next Practices in Marketing: Brand Management, edited by R. Srivastava & G. M. Thomas, Newbury Park: SAGE, Forthcoming.
Full Citation Schmitt, Bernd and Shu Zhang. “Brand Identity: Brand Naming Process and Brand Linguistics in an International Context.” In Next Practices in Marketing: Brand Management, edited by R. Srivastava & G. M. Thomas, Newbury Park: SAGE, Forthcoming.