Authors Bernd Schmitt Format Chapter Publication Date January 1, 2001 Book Mastering Risk Full Citation Schmitt, Bernd. “Branding puts a high value on reputation management.” In Mastering Risk, edited by J. Pickford, 236-240. London: Pearson, 2001.
Full Citation Schmitt, Bernd. “Branding puts a high value on reputation management.” In Mastering Risk, edited by J. Pickford, 236-240. London: Pearson, 2001.