Authors Pierre Chandon and Vicki Morwitz Format Chapter Publication Date January 1, 2008 Book Advances in Consumer Research Full Citation Chandon, Pierre and Vicki Morwitz . “Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions.” In Advances in Consumer Research, edited by Angela Y. Lee and Dilip Soman, 125-128. 2008.
Full Citation Chandon, Pierre and Vicki Morwitz . “Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions.” In Advances in Consumer Research, edited by Angela Y. Lee and Dilip Soman, 125-128. 2008.