Authors Bernd Schmitt Format Chapter Publication Date August 1, 2011 Book Cracking the Code: Leveraging Consumer Psychology to Drive Profitability Full Citation Schmitt, Bernd. “Bridging Theory and Practice: A Conceptual Model of Relevant Research.” In Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, edited by Steve Posavac, Armonk, NY: M.E. Sharpe, 2011.
Full Citation Schmitt, Bernd. “Bridging Theory and Practice: A Conceptual Model of Relevant Research.” In Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, edited by Steve Posavac, Armonk, NY: M.E. Sharpe, 2011.