Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Abstract

Authors: Gülden Ülkümen, Amitav Chakravarti, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2010

Journal: Journal of Marketing Research

Full Citation

Ülkümen, Gülden, Amitav Chakravarti, and Vicki Morwitz

. “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions.”

Journal of Marketing Research

vol.

47

, no.

4

(January 01, 2010):

659

-

671

.