Authors Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz , Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer Format Journal Article Publication Date May 1, 1997 Journal Marketing Letters Full Citation Winer, Russell S., John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz , Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer. “Choice in Computer-Mediated Environments.” Marketing Letters vol. 8, no. 3 (May 01, 1997): 287-296.
Full Citation Winer, Russell S., John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz , Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer. “Choice in Computer-Mediated Environments.” Marketing Letters vol. 8, no. 3 (May 01, 1997): 287-296.