Authors Gita Johar Format Chapter Publication Date January 1, 2015 Book Legends in Consumer Behavior: Morris B. Holbrook Full Citation Johar, Gita. “Commentary: Marketing Applications.” In Legends in Consumer Behavior: Morris B. Holbrook, edited by Jagdish N. Sheth, Thousand Oaks, CA: SAGE, 2015.
Full Citation Johar, Gita. “Commentary: Marketing Applications.” In Legends in Consumer Behavior: Morris B. Holbrook, edited by Jagdish N. Sheth, Thousand Oaks, CA: SAGE, 2015.