Authors
Naomi Mandel, Derek D. Rucker, and Adam Galinsky
Format
Newspaper/Magazine Article
Publication Date
Forthcoming
Publication
Journal of Consumer Psychology

Full Citation

Mandel, Naomi, Derek D. Rucker, and Adam Galinsky
. “Compensatory consumer behavior: A review of how self-discrepancies drive consumer behavior.”
Journal of Consumer Psychology
. Forthcoming.