Authors Naomi Mandel, Derek D. Rucker, and Adam Galinsky Format Newspaper/Magazine Article Publication Date Forthcoming Publication Journal of Consumer Psychology Full Citation Mandel, Naomi, Derek D. Rucker, and Adam Galinsky . “Compensatory consumer behavior: A review of how self-discrepancies drive consumer behavior.” Journal of Consumer Psychology. Forthcoming.
Full Citation Mandel, Naomi, Derek D. Rucker, and Adam Galinsky . “Compensatory consumer behavior: A review of how self-discrepancies drive consumer behavior.” Journal of Consumer Psychology. Forthcoming.