Authors Bernd Schmitt Format Chapter Publication Date January 1, 2005 Book Customer experience management. concepts and applications Full Citation Schmitt, Bernd. “Competitive advantage through customer experience management.” In Customer experience management. concepts and applications, edited by S. S. Kambhammettu, Nagarjuna Hills: 2005.
Full Citation Schmitt, Bernd. “Competitive advantage through customer experience management.” In Customer experience management. concepts and applications, edited by S. S. Kambhammettu, Nagarjuna Hills: 2005.