Authors Bernd Schmitt Format Journal Article Publication Date January 1, 2009 Journal Journal of Brand Management Full Citation Schmitt, Bernd. “The concept of brand experience.” Journal of Brand Management vol. 16, (January 01, 2009): 417-419.
Full Citation Schmitt, Bernd. “The concept of brand experience.” Journal of Brand Management vol. 16, (January 01, 2009): 417-419.