Authors Sankar Sen and Vicki Morwitz Format Journal Article Publication Date April 1, 1996 Journal Journal of Consumer Psychology Full Citation Sen, Sankar and Vicki Morwitz . “Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference.” Journal of Consumer Psychology vol. 5, no. 1 (April 01, 1996): 27-48.
Full Citation Sen, Sankar and Vicki Morwitz . “Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference.” Journal of Consumer Psychology vol. 5, no. 1 (April 01, 1996): 27-48.