Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference

Authors: Sankar Sen and Vicki Morwitz

Format: Journal Article

Publication Date: April 1, 1996

Journal: Journal of Consumer Psychology

Full Citation

Sen, Sankar and Vicki Morwitz

. “Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference.”

Journal of Consumer Psychology

vol.

5

, no.

1

(April 01, 1996):

27

-

48

.