Authors Shelle Santana, Steven Dallas, and Vicki Morwitz Format Journal Article Publication Date January 1, 2020 Journal Marketing Science Full Citation Santana, Shelle, Steven Dallas, and Vicki Morwitz. “Consumers’ Reactions to Drip Pricing.” Marketing Science vol. 39, no. 1 (January 01, 2020): 188-210.
Full Citation Santana, Shelle, Steven Dallas, and Vicki Morwitz. “Consumers’ Reactions to Drip Pricing.” Marketing Science vol. 39, no. 1 (January 01, 2020): 188-210.