Authors Shelle Santana, Steven Dallas, and Vicki Morwitz Format Journal Article Publication Date January 1, 2020 Journal Marketing Science Full Citation Santana, Shelle, Steven Dallas, and Vicki Morwitz . “Consumers’ Reactions to Drip Pricing.” Marketing Science vol. 39, no. 1 (January 01, 2020): 188-210.
Full Citation Santana, Shelle, Steven Dallas, and Vicki Morwitz . “Consumers’ Reactions to Drip Pricing.” Marketing Science vol. 39, no. 1 (January 01, 2020): 188-210.