Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China

Authors: J. Aaker and Bernd Schmitt

Format: Journal Article

Publication Date: January 1, 2001

Journal: Journal of Cross-Cultural Psychology

Full Citation

Aaker, J. and Bernd Schmitt

. “Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China.”

Journal of Cross-Cultural Psychology

vol.

38

, (January 01, 2001):

561

-

576

.