Authors Pierre Chandon, Vicki Morwitz, and Werner J. Reinartz Format Journal Article Publication Date January 1, 2005 Journal Journal of Marketing Full Citation Chandon, Pierre, Vicki Morwitz, and Werner J. Reinartz. “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research.” Journal of Marketing vol. 69, no. 2 (January 01, 2005): 1-14.